The Old Way
The three-tier system is ripe for disruption.
- Amazon has arrived and is moving at light-speed.
- Our industry is moving at vintage-speed.
- Big Brands face a Big Brand Dilemma.
- Private Labels are getting more traction.
- The “New Buyer” has new tools and new ways of buying.
Retailers must deal with Showrooming. The channel is consolidating and producers are being left out.
The New Way
At Tier3 we’ve blended proven ideas of yesterday with innovative and successful ideas of 21st century including:
- A strategy to co-exist with Amazon.
- Web-Integrated Retailing that brings the power of the web inside retail locations.
- Guided Showrooming, platform that gives buyers the details they’re looking for.
- Wine-wall Morphing methodology to improve value and markups.
- Discovery Brand products that buyers are hoping to find.
- A Social-Proof Marketing Platform that ties it all together.