Tell Your Story At The Moment Of Purchase

Tired of spending big marketing dollars on programs that have questionable results? Save your money for making great product and use a fraction of your marketing budget to sign up with Tier 3 and promote your wines at the moment of purchase through Tier3 Discovery Placement Slots.

Buyers today want to know more about your products. Tier3’s Web-Integrated Retailing tells your product’s story at the moment of purchase.

Tier3 can help producers:

Social Media and new ways to market will define the future of wine sales. Discovery brands will rise in favor of big brands and Tier3 can help. See Big Brand Dilemma.

Command Channel Attention

Sometimes it’s difficult to command distribution channel attention. Distributors have so many products vying for sales attention. To stand out, you need compelling products with  “Social-Media Pedigree“, along with a sell-through strategy.

Tier3 gives you a sell-through platform so you can secure distribution partners in any state and command their attention to sell your products.

This allows their sales people to secure more placements and and it allows retail customers to sell-through more of your product.

Capturing "Mind-share"

After you’ve secured a distributor for your products, you may find it difficult to capture the mind-share of the sales reps who present your products to the market.

Tier3 gives sales reps a compelling reason to sell your products. Using the Tier3 Interactive-POS, sales reps have their own compelling story to sell your products to their retail stores. With your content and story, the Reps can secure new placements for your products and the retailers can feature your products in their stores.

Sales reps love orders from customers. Orders come when product sells-through and more orders come with more customers and more placements. With Tier3 and your content, you give the sales reps just what they’re looking for and that means you get their mind-share and you make more sales.

Stand out on Shelves

Now that you’ve convinced a sales rep to sell your products, the next step is to stand-out and get consumer attention.

Tier3’s Interactive-POS works great for this. And if the store rates and recommends your products, even better.

Consumer will read the Interactive-POS and in most cases, make the purchase. Some will scan  the QR code and read your story. Even better. See how Social-Proof works.

Alignment: Brand to Customer

Tier3 creates better channel alignment from you to your customers and delivers the right customers to the right brands.

New brands and products from any-sized producer will flow through the channel easily. This means your product winds up in the best possible placement location delivering the most value to all players in the process.

Big Brands vs. Discovery Brands

Big Brands

  • Well known Name
  • 97 Pts in Big Media
  • Broadly distributed
  • Low Margin
  • Discounted by Retailer

Discovery Brands

  • Unknown Name
  • 4+ Stars in local reviews
  • Selectively distributed
  • High value, high margin
  • Featured by Retailer