Star ratings are the new measure of quality.
Today’s buyers are conditioned to look for quality using star-ratings. Big brands are having less impact every day. See Big Brand Dilemma.
Now you can implement a “4-Star Strategy” for wine* in your retail locations and give your customers the purchasing guidance they are looking for.
*other items too; beer, spirits and other specialty items.
With 4-Star Tags you can guide consumer to good choices and make their experience more pleasing and give them get the social-proof they are looking for. This process also leverages your social media to create more trust in your store’s brand.
Your store’s “Virtual Wine Steward” can spotlight brands you choose to promote including:
- Undiscovered brands of exceptional value
- Your private label products
- Recommended wines-of-the-month
- Staff and shopper’s favorites
Guide and Delight Your Customers
- Improve your customer’s confidence in their wine selection.
- Position your wine steward as a local wine expert and guide.
- Replace an antiquated 100 pt scale with 4-StarWines social proof ratings.
- Link the in-store shopping experience to web-based wine brand stories.
- Protect your store’s brand from the increased competition from on-line delivery services, big box stores and Amazon.
The Wine Wall and The Paradox of Choice
Studies have demonstrated that too much choice is directly linked to lower purchases; choice-overload kicks in and consumers become frustrated and anxious.
That’s why 4-Star recommendations enable confident decision making. Choice is limited to a set of “good choices”, enabling easy decisions.
Private/Discovery Brand Placement-Slots
Feature Your Staff Expert
Customers rely on your store to guide them to great products. Create a staff member that is your expert. This builds your store’s brand and underscores the value you bring to your local community.
Sell-through with Interactive-POS that works
You’ve seen the shelf-talkers in some of the most successful retail locations.
4-Star point-of-sale items are Store branded (not product branded), and contain personalized reviews that tell the story of the wine and provide a snip-it of information. These work. They feature the best and highest margin products. Combine this with private and discovery label products and you can drive margins upwards of 35% and in some cases even 40%. Learn more
With 4-StarWines you can create or customize Interactive Shelf-talkers in an efficient and professional way. 4-StarWines has a complete digital-point-of-sale component that make it easy for you, your supplier or your staff to utilize these powerful tools. You can create your own story of the product or utilized the brand’s default story. You can place your store’s brand on the shelf talker and add a staff’s signature. If you wish, you can produce these items easily with hand-written fonts to make them even more personalize for your store or staff.
Make no mistake, the most successful retailers use this method because it works. Now you can get this sell-through power with the 4-StarWines retailer’s portal.
Backstory On A Smartphone
The customer may scan the QR code on the shelf-talker then view the backstory you’ve created for the wine. You may use the backstory provided by the supplier, or you may edit the story to match your own thoughts about the product.
On the back-story, you may also include links to the winery, the wine maker, social-media, video reviews along with links to your store’s regular website.
This is the social-proof content buyers are looking for.
Social Media at Work for You.
Use 4-StarWines in conjunction with your current social media activities and leverage your social media presence into sales.
4-StarWines bridges-the-gap between “The on-line social media world” and “The in-store shopping experience” giving shoppers the assurance they’re seeking to “Buy It Local” and to “Buy It Now”.
This Also Works On-Premise
Table tents along with on-premise POS for private label and protected label items also work well in restaurants. Great products in private/protected labels keep your customers coming back to your chain restaurant locations. You’ve got the wine offerings that customers want, specially matched to your menu. You can tell your story about the wines you’ve selected and how they complement your menu items. And your customers will never see your private/protected labels offered in a discount store down the street.
As a note, if you select a product for your chain’s menu, 4-StarWines can make certain you can get the product in all of your store locations in every state. You’re not dependent on single distributors in each state because 4-StarWines distributors will make certain you get the product you need in the state you need it.
If you choose special, limited production items for your shelves, 4-StarWines can keep your customers happy by providing compatible products to fill placement slots as you sell-through limited production items. This ensures your customers will have a steady flow of terrific product for any given Wine DNA slot.
Selling the "Experience"
You’re not just selling wine, you’re selling an experience, and an experience is what buyers are looking for. Buyers want to discover great products and share them with friends and family.
Creating Trust in your Store's Brand
The most successful retailers are selling trust in their store, then recommending selected products they sell. Consumers today want local references and want their retailer to guide them through the selection and the purchasing process.
Product value, not simply price, are what people want. As a retailer, you can use 4-StarWines’ social-proof to guide your customers to the highest value products. You can tell the product’s story, explain how the product performs and do this at the moment of purchase. Look at the most successful retailers. This is what they are doing. Explaining and selling “value” to their customers.
Private Label, Discovery Brands
With 4-StarWines you can also take advantage private label and discovery brand products. Because you can connect with and transact with virtually any producer, you can negotiate private label and discovery label product deals with much smaller volumes than other channels require.
Increased Retail Margins, No Discounting
Private/Discovery labeling means increased margins for you. Purchasing through 4-StarWines’ distributors means you can improve your margins and improve your bottom line by increasing the number of private label products you sell. And you can set your own “shelf price” without worrying that someone else across town or on the internet will discount your private/discovery labeled items.
Implement Your Multi-store, Multi-state Sales Strategy
4-StarWines has distributors and producers eager to support your needs in most states. You may use your connections with producers to plan and implement your sales strategy. You can negotiate deals and implement those deals with producers, or you can contact your 4-StarWines’ representative to find the right products to fit your needs in every location.
You’re also selling trust, trust that your store can deliver the promised experience. That’s what the most successful businesses are doing today. Selling the trust that their store delivers value and quality.
As big brands decline in value, your store’s brand can become the new trusted consumer brand.
If you can provided authentic value in the products you recommend, then you’ll win the trust of your customers. An when customers trust your value they come back for more.
The New Buyer and Brand Relevance
Key takeaways from Accenture’s report
Be human. Involve customers, employees and the larger ecosystem of stakeholders to identify shared values and areas where the company can make a difference. Communication is key, as more than half of US consumers find brands that actively communicate their purpose more attractive.
Be clear and authentic. Consumers don’t fall for insincere attempts to pull at heartstrings. They do, however, reward authenticity, strong leadership and outspokenness. Our research found that almost 60 percent of US consumers are influenced to buy a brand, product or service by the words, actions, values and beliefs of a company’s senior executives and other employees.
Be creative. American companies should focus less on investing for customers and more on investing with their new ecosystem partners to drive competitive agility. From acting as sales partners through channels they control or influence, to participating in crowdsourcing schemes to fund new innovations, there’s virtually no limit to the roles consumers can play.
69% say their purchasing decisions are influenced by a company’s ethical values and authenticity.
72% are buying goods and services from companies that reflect their personal values and beliefs.
The Amazon Factor
As a successful retailer, you’re always keeping an eye on the future.
The strategy is designed to protect your placements, expand your business so and create a blended in-store/web experience that gives your shoppers reasons to buy from you each time they enter your location.