Convert Smartphone Traffic Into Sales.
Web-Integrated-Retailing brings the power of the web inside your retail locations.
Selling the "Experience"
You’re not just selling wine, you’re selling an experience, and an experience is what buyers are looking for. Buyers want to discover great products and share them with friends and family.
The Amazon Factor
As a successful retailer, you’re always keeping an eye on the future.
The strategy is designed to protect your placements, expand your business so and create a blended in-store/web experience that gives your shoppers reasons to buy from you each time they enter your location.
Creating Trust in your Store's Brand
The most successful retailers are selling trust in their store, then recommending selected products they sell. Consumers today want local references and want their retailer to guide them through the selection and the purchasing process.
Product value, not simply price, are what people want. As a retailer, you can use Tier3 social-proof to guide your customers to the highest value products. You can tell the product’s story, explain how the product performs and do this at the moment of purchase. Look at the most successful retailers. This is what they are doing. Explaining and selling “value” to their customers.
Private Label, Discovery Label
With Tier3 you can also take advantage private label products. Because you can connect with and transact with virtually any producer, you can negotiate private label and discovery label product deals with much smaller volumes than other channels require.
Increased Retail Margins, No Discounting
Private/Discovery labeling means increased margins for you. Purchasing through Tier3 distributors means you can improve your margins and improve your bottom line by increasing the number of private label products you sell. And you can set your own “shelf price” without worrying that someone else across town or on the internet will discount your private/discovery labeled items.
Implement Your Multi-store, Multi-state Sales Strategy
Tier3 has distributors and producers eager to support your needs in most states. You may use your connections with producers to plan and implement your sales strategy. You can negotiate deals and implement those deals with producers, or you can contact your Tier3 representative to find the right products to fit your needs in every location.
You’re also selling trust, trust that your store can deliver the promised experience. That’s what the most successful businesses are doing today. Selling the trust that their store delivers value and quality.
As big brands decline in value, your store’s brand can become the new trusted consumer brand.
If you can provided authentic value in the products you recommend, then you’ll win the trust of your customers. An when customers trust your value they come back for more.
The New Buyer and Brand Relevance
Key takeaways from Accenture’s report
Be human. Involve customers, employees and the larger ecosystem of stakeholders to identify shared values and areas where the company can make a difference. Communication is key, as more than half of US consumers find brands that actively communicate their purpose more attractive.
Be clear and authentic. Consumers don’t fall for insincere attempts to pull at heartstrings. They do, however, reward authenticity, strong leadership and outspokenness. Our research found that almost 60 percent of US consumers are influenced to buy a brand, product or service by the words, actions, values and beliefs of a company’s senior executives and other employees.
Be creative. American companies should focus less on investing for customers and more on investing with their new ecosystem partners to drive competitive agility. From acting as sales partners through channels they control or influence, to participating in crowdsourcing schemes to fund new innovations, there’s virtually no limit to the roles consumers can play.
69% say their purchasing decisions are influenced by a company’s ethical values and authenticity.
72% are buying goods and services from companies that reflect their personal values and beliefs.